Track which directory listing sent the traffic
You can tell which listing sent the traffic, and keep the people it sent.
25mEasyMeasurement
If you cannot tell which listing sent the traffic, you cannot tell which of the next thirty are worth doing.
01
Install one lightweight analytics tool
Anything that records referrer and page. You need source attribution, not a funnel suite.
02
Tag every submission link
Add a UTM source per platform when the form allows a custom URL. Where it does not, the referrer will carry it.
03
Put an email capture on the page
One field. Say what people get and how often. This is the only channel from a launch that you keep.
04
Write down your baseline
Sessions, signups and email subscribers for the week before you submit anywhere. Without it, no later number means anything.
Watch out
- Do not gate the product behind the email capture at this stage; you will lose more than you collect.
- Referrer data is often stripped on mobile apps and in some browsers, so the UTM tag is what survives.