You know which of the four is worth your week and which is a vanity listing.
Notion, Figma, Slack and Shopify all work the same way and return wildly different amounts. The decision is which one your product genuinely belongs in.
A Figma plugin listing does nothing if your buyer has never opened Figma. This is the whole decision.
All four have real review processes measured in weeks, with functional requirements beyond the listing itself.
These directories rank in their own search and in Google. The description is a marketing page, not a changelog.
If you are not shipping code, Notion and Figma template marketplaces are a much lower-effort route into the same audience.