How to get into the best-tools roundups that already rank
A short outreach routine that puts you in lists already ranking for your term.
OngoingMediumOutreach
The best-tools lists ranking for your category already exist. Getting added to one is an email, not a campaign.
01
Find the roundups already ranking
Search your category term and note every list on the first two pages. Those are the only ones worth contacting.
02
Email the author, not the company
One specific reason your tool belongs in that list, referencing what the list is actually about. Two sentences.
03
Offer access, never money
A free lifetime account for review is normal and disclosed. Paying for a slot in an editorial list is a different thing and it eventually surfaces.
04
Follow up once, after two weeks
Then leave it. Authors update these lists on their own schedule, usually quarterly.
Watch out
- Set expectations at six to twelve weeks between the email and the update going live.
- A mass-sent template is obvious and gets you filtered. Ten specific emails beat two hundred generic ones.