Newsletter sponsorships and paid directory tiers

A way to judge a placement before you pay, and a number that stops you.

1h 30m Medium Paid

Newsletter and paid directory placements are the only channels here that can be evaluated before you buy. Do that evaluation.

01

Ignore the claimed open rate

Ask two past sponsors what they got per thousand subscribers. That number is the only one that predicts your result.

02

Ask for the last three sponsor slots

A newsletter that will not tell you who sponsored recently is not one you should buy from.

03

Write down a kill number first

What result makes this worth repeating, and what result means you stop. Decide it before any money moves.

04

Skip most paid directory tiers

Queue-skipping upgrades rarely return the fee. The exceptions are the handful of directories that genuinely send traffic, which you identified in the backlinks guide.

Watch out
  • A sponsorship into an audience that does not match your buyer fails no matter how good the newsletter is.
  • One placement is a test, not a channel. Judge it against your kill number and move on either way.