saas · ai

Launch Llama: requirements, how to submit, and what you actually get

Visit

A tool directory whose real asset is the 55k-founder newsletter behind it, and whose free tier charges you in upvotes.

tools.launchllama.co
Launch Llama homepage
Eligibility

Who Launch Llama accepts

You need
An account (email and password, or Google)
A square logo, by URL or upload
A 1200x630 thumbnail
Their badge on your site
Five upvotes given to other tools
You'll be rejected if
Products with no live URL
SaaS productsAI toolsDeveloper toolsIndie productsMarketing tools
What you actually get
A dofollow listing on a directory doing roughly 11k weekly visits, with the newsletter as the actual traffic event. Free listings wait for a human and are not pinned, so the visits come from browsing and the send, not from launch day.

How to submit to Launch Llama

  1. Make an account
    The submit route bounces to /auth. Email and password works, so the listing need not hang off a personal Google profile.
  2. Fill the details
    Name, a 60-character description, long description, website, logo (a URL field, no upload), a 1200x630 thumbnail, up to 3 categories and a pricing tier.
  3. Answer the plan quiz
    Three questions that end on a $29 recommendation. The free path is the quiet 'or launch free' link under the button.
  4. Deselect the pre-ticked boost
    Starter is $0, but a $29 one-time boost arrives pre-ticked. Untick it and check that the total reads $0 before submitting.
  5. Clear both gates
    Upvote five other tools, then install their badge and let their crawler verify it. Then the listing enters manual review.

Launch Llama requirements

Account sign-in
60-char short description
Square logo (URL accepted)
1200x630 thumbnail (upload only)
Their badge live on your site
Five upvotes given to other listings
X / Twitter handleoptional
Long descriptionoptional

Gotchas

The $29 boost is pre-selected on the free plan, so the submit button reads 'Continue - $29 today' until you untick it.
The free tier bills you in attention: five upvotes on other people's tools before your listing is allowed to go live.
Your account display name becomes the public byline, so fix it before submitting rather than after.

Let your agent submit to Launch Llama

Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the Launch Llama playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.

What it does for this platform
Checks your product against the 6 Launch Llama rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 8 fields this form asks for, 2 of them optional, already filled from your pack.
Warns you that Launch Llama looks for its badge on your site, so it has to be live before you submit rather than after.
Tells you what paying buys here, so you pick it on purpose: $29 skips review; $24/mo pins you to the top.
Types it into Launch Llama in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to Launch Llama?".
Connect your agentHow this worksTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.

Launch Llama FAQ

How long does Launch Llama approval take?
Launch Llama does not publish how long approval takes.
How much does it cost to submit to Launch Llama?
Launch Llama has a free submission option plus paid placement ($29 skips review; $24/mo pins you to the top).
Does Launch Llama give a dofollow backlink?
Yes, a listing on Launch Llama carries a dofollow link. The site has a domain rating of 67.
Does Launch Llama require a backlink to your site?
Yes, Launch Llama expects a link back from your site as part of listing.
What gets you rejected from Launch Llama?
Products with no live URL.