ai · saas · indie

Launch: requirements, how to submit, and what you actually get

Visit

An AI tools directory whose free lane is a badge, and whose outbound links carry no rel at all.

launchsoar.com
Launch homepage
Eligibility

Who Launch accepts

You need
An account, by Google, GitHub or email
Their badge on your site before the free lane will submit
An icon and a wide image, each 1MB or less
You'll be rejected if
Anyone who cannot put a badge on their own site, since the free lane will not submit until their checker finds it
Anything outside their category list, which is built around AI media, design and productivity tools
AI toolsSaaS productsIndie products
What you actually get
A page at /item/<slug> whose Visit Website link carries no rel attribute at all, so the link is followed, with UTM parameters appended. The site reports its own visitor count publicly from Google Analytics, which was around 60,000 over thirty days when this was walked.

How to submit to Launch

  1. Sign in
    Google, GitHub or an email and password. /submit redirects to the login until you are signed in.
  2. Details
    Link, name, categories, tags, a short description, a Markdown introduction, then an icon and a wide image as uploads.
  3. Payment
    Three cards. The free one sits below the two paid ones and carries the badge snippet, a Verify button and Submit to review.
  4. Publish
    The free status moves to Pending and the card becomes 'Go dashboard and Wait'. No review window is stated.

Launch requirements

An account on the site
Their badge on your site
inline snippet with data-launch-badge, verified live
Product name
Product URL
Categories
from their own list
Tags
from their own list
Short description
Introduction
Markdown
Icon
1:1, PNG or JPEG, max 1MB
Image
16:9, PNG or JPEG, max 1MB

Gotchas

The step is called Payment, and the free card is the third one on it, under the two that cost money. The badge and the free Submit button are inside that card rather than beside the plans.
Their badge links to their homepage rather than to your listing, so it says you are on the site without saying which listing is yours.
No review window is published anywhere in the flow: the free card says only that it may take time, and the dashboard says Pending.
The category list is built around AI media and design work, so a product outside that has to be filed under something loose like online productivity tools.

Let your agent submit to Launch

Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the Launch playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.

What it does for this platform
Checks your product against the 5 Launch rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 10 fields this form asks for, none of them optional, already filled from your pack.
Warns you that Launch looks for its badge on your site, so it has to be live before you submit rather than after.
Tells you what paying buys here, so you pick it on purpose: free is $0 and the badge is its price, with manual review and no publish date. Pro is $9.90 one-time to publish immediately with no badge required, featured placement and what they describe as three or more dofollow links. Sponsor is $19.90 a month for promotion across the site.
Types it into Launch in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to Launch?".
Connect your agentHow this worksTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.

Launch FAQ

How long does Launch approval take?
Launch does not publish how long approval takes.
How much does it cost to submit to Launch?
Launch has a free submission option plus paid placement (Free is $0 and the badge is its price, with manual review and no publish date. Pro is $9.90 one-time to publish immediately with no badge required, featured placement and what they describe as three or more dofollow links. Sponsor is $19.90 a month for promotion across the site.).
Does Launch give a dofollow backlink?
Yes, a listing on Launch carries a dofollow link. The site has a domain rating of 39.
Does Launch require a backlink to your site?
Yes, Launch expects a link back from your site as part of listing.
What gets you rejected from Launch?
Anyone who cannot put a badge on their own site, since the free lane will not submit until their checker finds it; Anything outside their category list, which is built around AI media, design and productivity tools.