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Product Hunt: requirements, how to submit, and what you actually get
The default launch stage. High traffic for one day, a permanent backlink after.
producthunt.com
Eligibility
Who Product Hunt accepts
You need
A live product anyone can try without a sales call
A 240×240 logo and three gallery images or a short demo video
You'll be rejected if
Waitlists and landing pages with no working product
Reposting the same product within six months
Web apps Mobile apps AI tools Dev tools Free tools
What you actually get
A top-five finish usually means 800–3,000 visitors on launch day and a handful of paying users. Below tenth place it's mostly a backlink and a badge.
How to submit to Product Hunt
1
Schedule for 12:01am PT
The leaderboard resets at midnight Pacific. Launching mid-day costs you voting hours you can't get back.
2
Write the tagline as a benefit
60 characters, no company name. Say what it does for one specific person.
3
Post the maker comment first
Publish it within minutes of going live, then reply to everything for six hours.
Product Hunt requirements
Working product URL
240×240 logo
3+ gallery images
Gotchas
Asking for upvotes in public gets the launch penalised. Share the link, never the ask.
Agent prompt for Product Hunt
Paste into your agent
You are submitting my product to Product Hunt.
Product: {NAME} ({URL})
1. Draft a 60-character tagline stating a concrete benefit.
2. Draft a 260-character description in plain language.
3. Draft the maker's first comment: why I built it, what it doesn't do yet, one question for the community.
Return as plain text. Product Hunt FAQ
How long does Product Hunt approval take?
Product Hunt's typical time from submission to going live is same day.
How much does it cost to submit to Product Hunt?
Submitting to Product Hunt is free.
Does Product Hunt give a dofollow backlink?
Yes — a listing on Product Hunt carries a dofollow link. The site has a domain rating of 91.
Does Product Hunt require a backlink to your site?
No — Product Hunt does not require a link back from your site.
What gets you rejected from Product Hunt?
Waitlists and landing pages with no working product; Reposting the same product within six months.