saas · ai · dev · indie

So Product: requirements, how to submit, and what you actually get

Visit

Five listings reviewed a day, and the free one is paid for in badge rather than cash.

soproduct.com
So Product homepage
Eligibility

Who So Product accepts

You need
An account, by Google or GitHub
An icon at 1:1 and an image at 16:9, each 1MB or less
A link back to them maintained on your site, for the free plan
You'll be rejected if
Nobody by category, but a free submission can be turned down simply because the free slots are full, which they say on the card
SaaS productsAI toolsDeveloper toolsIndie products
What you actually get
A listing carrying three do-follow links, the same number the paid tiers buy, filed under one category and a tag. They review five listings a day, which is the free plan’s real constraint rather than a published wait.

How to submit to So Product

  1. Details
    Link, name, categories, tags, a short description and a Markdown introduction, plus an icon and an image. An AI Autofill button will fill it from your link.
  2. Payment
    Three cards. Free is the first and its button reads Submit to review; the two paid ones publish immediately. The page becomes /payment/<id> and the record shows its own status.
  3. Publish
    The third step is the publish itself, which on the free plan is theirs to do rather than yours.

So Product requirements

An account on the site
Icon
1:1, PNG or JPEG, max 1MB
Image
16:9, PNG or JPEG, max 1MB
Description
a short line for the card
Introduction
Markdown supported
Categories and tags
from their own two lists
A link back
maintained, on the free plan

Gotchas

They review five listings a day and say so on the free card, which is the closest thing to a queue length you are given.
Free asks for backlink maintenance while both paid tiers say no backlink is required, so the badge is the free plan's price rather than a general condition.
There is a YouToBeLink field marked optional and flagged as important in the same label, which is a contradiction worth ignoring rather than puzzling over.
The badge check runs against your live homepage when pressed, so verifying before the badge has deployed simply fails.

Let your agent submit to So Product

Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the So Product playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.

What it does for this platform
Checks your product against the 4 So Product rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 7 fields this form asks for, none of them optional, already filled from your pack.
Warns you that So Product looks for its badge on your site, so it has to be live before you submit rather than after.
Tells you what paying buys here, so you pick it on purpose: PRO is $9.90 and Sponsor $19.90, both publishing without a backlink. Free is $0 and carries the same three do-follow links, in exchange for a maintained backlink and a place in a queue they review five a day.
Types it into So Product in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to So Product?".
Connect your agentHow this worksTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.

So Product FAQ

How long does So Product approval take?
So Product does not publish how long approval takes.
How much does it cost to submit to So Product?
So Product has a free submission option plus paid placement (PRO is $9.90 and Sponsor $19.90, both publishing without a backlink. Free is $0 and carries the same three do-follow links, in exchange for a maintained backlink and a place in a queue they review five a day.).
Does So Product give a dofollow backlink?
Yes, a listing on So Product carries a dofollow link. The site has a domain rating of 38.
Does So Product require a backlink to your site?
Yes, So Product expects a link back from your site as part of listing.
What gets you rejected from So Product?
Nobody by category, but a free submission can be turned down simply because the free slots are full, which they say on the card.