dev-tools · marketplace

Chrome Web Store: requirements, how to submit, and what you actually get

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Distribution for extensions, with a review process that reads your permissions closely.

chromewebstore.google.com

Eligibility

Who Chrome Web Store accepts

You need

A packaged extension with a manifest and a privacy policy URL

A written justification for every permission requested

You'll be rejected if

Broad host permissions with no stated reason

Undisclosed data collection or affiliate link injection

Browser extensions Marketplace listings

What you actually get

Organic install traffic that compounds for years if you rank for a search term. A first-week install count in the low hundreds is normal without outside promotion.

How to submit to Chrome Web Store

One-time $5 fee, then verify your publisher identity. Unverified publishers get a warning banner.

Write the permission justifications

One specific sentence per permission. Vague answers are the main cause of long reviews.

Prepare store assets

128×128 icon, 1280×800 screenshots, and a short description opening with your target search term.

Chrome Web Store requirements

Packaged extension

Permission justifications

128×128 icon

Gotchas

Adding a permission in an update can trigger a fresh full review and pause distribution.

Agent prompt for Chrome Web Store

Paste into your agent

You are preparing a Chrome Web Store submission.

Extension: {NAME}
Permissions: {PERMISSIONS}

1. Write a one-sentence justification per permission, tied to the feature that needs it.
2. Write the 132-character short description opening with the main search term, plus the full description.
3. Flag any permission likely to slow review and suggest a narrower alternative.
Return as plain text.

Chrome Web Store FAQ

How long does Chrome Web Store approval take?

Chrome Web Store's typical time from submission to going live is 1–14 days.

How much does it cost to submit to Chrome Web Store?

Submitting to Chrome Web Store is paid ($5 one-time).

Does Chrome Web Store give a dofollow backlink?

No — links from Chrome Web Store are nofollow. The site has a domain rating of 96.

Does Chrome Web Store require a backlink to your site?

No — Chrome Web Store does not require a link back from your site.

What gets you rejected from Chrome Web Store?

Broad host permissions with no stated reason; Undisclosed data collection or affiliate link injection.