saas · marketplace

G2: requirements, how to submit, and what you actually get

Visit

Buyer-intent reviews. Slow, bureaucratic, and where B2B software gets compared.

g2.com
G2 homepage
Eligibility

Who G2 accepts

You need
A vendor account validated through LinkedIn or a business email address
Real customers willing to write reviews
You'll be rejected if
Consumer apps and side projects with no business buyers
Products with no customers to review them
B2B softwareSaaS productsEstablished SaaS
What you actually get
A profile on the software-buyer comparison site, from a DR 91 domain. What actually moves anything there is reviews, so the listing is only the container. Buyers arrive with intent, which makes it valuable for B2B software.

How to submit to G2

  1. Get validated first
    /products/new redirects to /authorize, which states you must be validated through LinkedIn or a business email before you can access the page at all. Google sign-in is offered alongside LinkedIn.
  2. Claim the page if G2 already has one
    Search G2 for the product before creating anything: G2 adds products its buyers and its own crawl turn up, so there is often an unclaimed profile already. On one, the top right of the page carries Claim this profile. The claim form wants a work email on the product's own domain and G2 answers in one to three business days. Requesting a page and claiming one are the same form and the same wait.
  3. Claim or create the profile
    Vendors register and claim their product profile once validated.
  4. Fill the profile out
    Categories, features, pricing and screenshots. G2 matches products to categories, and the category is what buyers browse.
  5. Collect reviews
    This is the actual work. A profile with no reviews ranks nowhere and persuades nobody.

G2 requirements

A vendor account validated by LinkedIn or a business email
Real customers who will review
Category, features and pricing detail
Screenshots

Gotchas

You cannot even see the vendor form until you are validated through LinkedIn or a business email address. It is an identity gate, not just a sign-up, and no agent can clear it.
The listing is not the point: G2 is a review site, and a profile with no reviews does nothing for you. Getting listed is the easy part and it changes nothing on its own.
Soliciting reviews has rules, and incentives have to be disclosed. Read their policy before asking customers.
It is aimed at business software buyers, so a consumer product or a side project is the wrong shape for the audience.
A Gmail address is refused on the claim form: G2 checks that the email domain matches the product's website, so a maker who runs the product from a personal mailbox has to set up an address on the product domain first.

Let your agent submit to G2

Connect SubmitMap to your AI over MCP and this page stops being something you read and copy. Your agent asks for the G2 playbook and gets the brief for this exact form, with the values already taken from your submission pack instead of placeholders you fill in by hand.

What it does for this platform
Checks your product against the 4 G2 rules above, so you find out you would be rejected before you open a tab.
Hands your agent all 4 fields this form asks for, none of them optional, already filled from your pack.
Tells you what paying buys here, so you pick it on purpose: listing is free; the paid tiers buy profile control and leads.
Types it into G2 in your own browser, and stops for you when the form wants a sign-in.
Records what it sent, so the dashboard can answer "did I ever submit to G2?".
Connect your agentHow this worksTools and endpointsWorks with Claude Code, Claude, Codex, Cursor, VS Code and Hermes.

G2 FAQ

How long does G2 approval take?
G2's typical time from submission to going live is 2-4 weeks.
How much does it cost to submit to G2?
G2 has a free submission option plus paid placement (Listing is free; the paid tiers buy profile control and leads).
Does G2 give a dofollow backlink?
No, links from G2 are nofollow. The site has a domain rating of 91.
Does G2 require a backlink to your site?
No, G2 does not require a link back from your site.
What gets you rejected from G2?
Consumer apps and side projects with no business buyers; Products with no customers to review them.